Youth is power for any nation.today INDIA IS GROWING YOUNGER as because in coming two years our nation going to face the most positive storm that is 50% of the population is going to be the YOUTH. Our nation will feel the change.INDIA is changing so we should also change our perception toawrds INDIA.So for the MARKETRS most important thing is to understand the consumer behavior .
To understand them we have to understand their behavior, thinking,habits, likings and the most important is to feel the soul of youth.What is driving the huge population to a new dimension.For this we have to learn:
1.culture
2.spirituality
3.sexuality
4.connectivity
5.issues
6.music
To understand them we have to understand their behavior, thinking,habits, likings and the most important is to feel the soul of youth.What is driving the huge population to a new dimension.For this we have to learn:
1.culture
2.spirituality
3.sexuality
4.connectivity
5.issues
6.music