most marketing agencies are run by people twice his age and “youth marketing” to most Indian creatives is an anomaly .
when everybody feels young and all brands are youthful , real youth is the casualty. For those in the age band of 15-25 , the immediately older generation is a competition not only for the brands that they can wear, but also in the places that they can hangout and the fashionable things that they can do.
The truth is that Pepsi in India is fast becoming a family drink and Levi's is as much a brand for the intern as a CEO. In the continuity of youth as an age and youth as an attitude, the real youth of India have nothing that they can call their own. No wonder, in a country with a median age of 24 years and about 200 million people in the age band of 15 - 24 years, there are no mainstream youth brands.
Youth have always been a prime target for marketers. More so in India now, as two-thirds of the population is below 35 years of age. According to MindShare Insights, the research division of a media buying agency MindShare, 65%, or over 700 million Indians, are younger than 35 years.
should evaluated more on topic..
ReplyDeletemost marketing agencies are run by people twice his age and “youth marketing” to most Indian creatives is an anomaly .
when everybody feels young and all brands are youthful , real youth is the casualty. For those in the age band of 15-25 , the immediately older generation is a competition not only for the brands that they can wear, but also in the places that they can hangout and the fashionable things that they can do.
The truth is that Pepsi in India is fast becoming a family drink and Levi's is as much a brand for the intern as a CEO. In the continuity of youth as an age and youth as an attitude, the real youth of India have nothing that they can call their own. No wonder, in a country with a median age of 24 years and about 200 million people in the age band of 15 - 24 years, there are no mainstream youth brands.
Youth have always been a prime target for marketers. More so in India now, as two-thirds of the population is below 35 years of age. According to MindShare Insights, the research division of a media buying agency MindShare, 65%, or over 700 million Indians, are younger than 35 years.
ReplyDeleteAnother critical factor is the increasing buying power of this segment ( Gen y ) 54% of youngsters are earning while still studying.
ReplyDelete